Video Marketing That Connects the Dots

Great videos don't generate leads on their own. They need a system that connects ad traffic to your profile to paying customers, and helps you grow your business.

Most businesses don't have a video problem, they have a system problem. They spend thousands on a video that gets 200 views and zero leads. Or they run ads that get clicks but no conversions because their profile doesn't build trust.

Here's what happens: someone sees an ad (or hears about you), clicks your profile, scrolls for 5 to 10 seconds, and makes a quick trust decision. In that moment, your page needs to answer three questions: Who are you? What do you do? Why should I trust you?

The VideoYeti Lead System connects the pieces: Trust videos that convert profile visitors + Lead ads that create consistent demand + Iteration & refresh so performance improves instead of stalling.

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Sean Blevins
VideoYeti
Louisville-Based

I got into this to help my community grow.

I'm Sean, founder of VideoYeti. For 10 years, I've been creating videos for Louisville nonprofits and local businesses, telling stories that matter, driving awareness, and supporting growth.

I started with nonprofits because that's where the impact was most visible: a video helps send a fundraising event over its goals, or brings hundreds of volunteers to a cause. That's meaningful work.

But I also realized: local businesses need that same kind of impact. They need customers. They need growth. And in today's world, video is one of the most powerful tools to make that happen, if it's used strategically.

So I built the VideoYeti Lead System: an integrated approach that uses video, ad strategy, and ongoing optimization to help Louisville businesses generate consistent leads. Not one-off projects. A system designed to deliver measurable results.

info@videoyeti.com

The 3-Step Cycle

Most agencies treat ads like a one-time campaign. We treat it like a feedback loop that improves every week.

1

Build the Foundation

  • Develop ad concepts + offers
  • Audit response systems (forms, DMs, follow-up)
  • Create 3 pinned profile videos (Who/What/Why)
  • Set up tracking + campaign structure
2

Launch & Test

  • Run ads on Meta and/or LinkedIn
  • Test multiple concepts simultaneously
  • Monitor what's getting clicks, leads, conversions
  • Identify winning angles + messaging
3

Iterate & Improve

  • Create new hooks + graphics from winning concepts
  • Kill underperformers, double down on winners
  • Refresh creative every 60-90 days (new shoot)
  • Cost per lead drops, lead quality improves
This Isn't a "Set and Forget" Campaign
We're constantly testing, learning, and refining. Step 3 feeds back into Step 2 every single week. That's why performance improves over time instead of dying after 90 days like most ad campaigns.
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The Difference

VideoYeti vs. Typical Agency

Most agencies unbundle services to maximize fees. We combine everything into one system.

What You Get VideoYeti Typical Agency
Ad Campaign Management
Video Production
Included
$5,000-8,000 each
Pinned Profile Videos
3 videos
Not offered
Creative Refresh
Every 3 months
$3,000-5,000 each
Weekly Optimization
Ongoing
Set & forget
Lead Closing Scripts
Strategy included
Not included
Social Media Posting
Coming Soon
Add-on service
$1,000-4,000/mo

The VideoYeti Advantage

Most agencies charge separately for video production ($5K-8K each), creative refreshes ($3K-5K quarterly), and ad management ($3K-7K/month).
A simple setup: one flat monthly management rate, plus shoot days priced by scope.
That's 50%+ savings on average with a more hands-on, results-focused approach.
What This Means for Your ROI:
Lower management costs = more budget for ad spend. More ad spend = more leads. Plus, quarterly creative refreshes keep Meta's Advantage+ and LinkedIn's algorithm performing, both platforms need fresh concepts to test every 60-90 days. Between shoots, we create new hooks, graphics, and variations to keep your cost per lead dropping. Set-and-forget ads die after 90 days. We don't wait, we iterate in real-time.
See Pricing Details
We Recommend

Growth Tier

$1,500
/month + ad spend
Recommended ad spend for this tier: $1,000-3,000/month
*Higher ad spend budgets available - contact for custom pricing
vs. Typical agencies:
$5K-10K
/month (plus ad spend)

One-Time Setup Fees:

Platform Setup
$1,000
Strategy + research + tracking
Meta OR LinkedIn (choose one)
First Creative Shoot
$2K-3.5K
3 pinned videos + first ad set
Scriptwriting + hooks
Additional Platform: +$500 to add Meta + LinkedIn together
Google Ads: Coming Soon

Choose Your Payment Plan:

Pay Monthly
Management:
$1,500/mo × 3 = $4,500
Quarterly Refresh:
+ $2,000 (avg. cost)
3-Month Total:
$6,500
Per Month Average:
$2,167/mo
Save $150/Month
Pay Quarterly ✓
Management (10% off):
$1,350/mo × 3 = $4,050
Quarterly Refresh:
+ $2,000 (avg. cost)
3-Month Total:
$6,050
Per Month Average:
$2,017/mo
🔥 Launch Pricing Expires Soon
Lock in 10% off for 12 months + $500 off first shoot | Only 4 Spots
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Why Pinned Profile Videos Matter

When someone clicks your profile, whether from an ad, Google search, or referral, these 3 evergreen videos answer the questions that turn visitors into leads.

📌
Who You Are
Answers: "Who is this company?"
Your story, values, and what makes you different from competitors.
📌
What You Do
Demonstrates: "How does this work?"
Your process, results, and what clients can expect when they work with you.
📌
Why Trust You
Overcomes: "Why should I choose you?"
Testimonials, case studies, and social proof that you deliver results.
But here's what makes this powerful:
When someone sees your ad and clicks to your profile, they're in research mode. They're not ready to buy yet, they're deciding if you're credible enough to even consider.

These 3 pinned videos do the heavy lifting for you. They build trust, demonstrate expertise, and turn a skeptical click into a qualified lead, without you lifting a finger. Even better? They work for everyone who finds you: ads, Google searches, referrals, or random profile visits.
These 3 Evergreen Videos Work 24/7
Set once during your first shoot, then they convert profile visitors into leads, even when you're not running ads, even when you're asleep. That's the power of a system, not just a service.
Your Safety Net

90-Day Lead Guarantee

We're confident this system works. If it doesn't deliver leads for you, we'll make it right.

If you don't receive qualified leads within the first 90 days, we'll manage your campaigns for 3 additional months at no charge.
That's $4,275 in free management, we're confident enough in the system to keep working until you see results.
✓ What's a "Qualified Lead"?
Someone who matches your target criteria (budget, location, need) and took action, form fill, DM, call request, or direct inquiry.
✓ What You Keep
All videos, creative assets, and campaign setups are yours regardless. Setup and shoots are non-refundable, but you own everything.
Beyond Direct Leads
Even while generating leads, your profile becomes a credibility asset when prospects Google you, a trust-builder for people not ready to buy yet, and a professional presence that sets you apart from competitors.

But we measure success by leads, not impressions.
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FAQ

Common Questions

What if I'm not ready for ads yet? +
Start with the Pinned Conversion Kit. You'll get the trust-building videos without the ad campaign. When you're ready to scale, those same videos become your ad creative, no waste.
Do I need to provide the ad spend budget too? +
Yes. Our fees cover strategy, creative, and management. The ad spend (what you pay Meta or Google to show your ads) is separate and goes directly to the platform. Most clients start with $1,000–$2,000/month in ad spend.
What happens after the first quarter? +
You continue with quarterly management ($4,050 with launch pricing) plus quarterly creative refreshes ($1,500–$2,500). We recommend refreshing creative every 3 months to keep ads performing, skip it and your results will stall.
Why quarterly instead of monthly? +
Paying quarterly saves you 10% (launch pricing) and locks in your rate. You can pay monthly if you prefer, but there's no discount. The quarterly model also aligns with creative refresh cycles, ads need new footage every 3 months to stay effective.
What's the launch pricing deadline? +
March 1, 2026. We're limiting this to 4 spots. After that, the quarterly discount drops to 5% (instead of 10%) and you won't get the 12-month rate lock. The $500 off first shoot stays.
How long until I see results? +
Most clients see first leads within 2-3 weeks of launching ads. But the system really hits its stride at 60-90 days when we have enough data to optimize. That's why we offer the 90-day guarantee, we know it takes time to dial in the winning formula for your specific market.
Do you work with my industry? +
We work best with businesses where customer lifetime value is $2,000+. That includes: law firms, HVAC/contractors, med spas/cosmetic dentistry, realtors, wealth managers, B2B services, and more. If your average customer is worth $2K or more over their lifetime, this system will work for you.
What if I'm already running ads? +
Perfect! We can audit your current campaigns and often improve results within the first month. We'll keep what's working and fix what's not. Most businesses running ads are missing the profile piece, your ads might be getting clicks, but if your profile doesn't convert, you're wasting money.
Can I cancel anytime? +
Yes, but we recommend at least 90 days to see results. Ads need time to optimize. If you cancel before 90 days, the guarantee doesn't apply (since we need 90 days to prove it works). You keep all video assets regardless of when you cancel.
Will this work for B2B or just B2C? +
Both! We run LinkedIn ads for B2B (IT services, consulting, staffing, etc.) and Meta ads for B2C (HVAC, med spas, realtors, etc.). The pinned video strategy works on both platforms, the only difference is where we run your ads and how we target.
What if I don't like the videos? +
We script and shoot based on proven frameworks (Who/What/Why), so the structure is tested. If you're not happy with the delivery or specific sections, we'll re-shoot key parts within reason. Setup and shoots are non-refundable, but we work with you until you're satisfied with the final product.
Do I own the videos? +
Yes. All video assets are yours to keep, even if you cancel. You can use them however you want, on your website, social media, email, presentations, wherever. They're your property.

Still Have Questions?

We're happy to walk you through how this works for your specific business.

Get Started info@videoyeti.com
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Lock in 10% off for 12 months + $500 off your first shoot. After March 1, this offer is gone.

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Simple Process

How to Get Started

Three simple steps from consultation to launch.

1

Book Your Free Consultation

15-minute call to discuss your business goals and see if VideoYeti is a fit.

2

We Build Your Strategy

Custom campaign plan, creative brief, and shoot scheduling, all handled for you.

3

Launch in 2-3 Weeks

Shoot → Setup → Go live. Start generating qualified leads from day one.

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Ready to Get Started?

Lock in launch pricing before March 1, 2026

Tell Us About Your Business

We'll reach out within 24 hours to discuss if VideoYeti is a good fit.

Or email us directly: info@videoyeti.com

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